Ok, just presented the idea to class.
DREAM YACHT
Product: navy cruises
- standard service - yacht plus team
- customized module - route, chef, food, program, equipment, involvemet
Customers: top-managers of companies from 50 ppl personnel
How to reache them: build a community through personal contacts
Investment needed: 5 mio to
- Luxury Yacht - low risk investment
- Team (crew, chef, masseuse)
- Add-ons - food, equipment.
Break-event: in 1,5 years.
Why: niche plus increase interest.
Monday, October 22, 2007
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