Monday, October 22, 2007

Dream Yacht

Ok, just presented the idea to class.

DREAM YACHT
Product: navy cruises
- standard service - yacht plus team
- customized module - route, chef, food, program, equipment, involvemet

Customers: top-managers of companies from 50 ppl personnel

How to reache them: build a community through personal contacts

Investment needed: 5 mio to
- Luxury Yacht - low risk investment
- Team (crew, chef, masseuse)
- Add-ons - food, equipment.

Break-event: in 1,5 years.

Why: niche plus increase interest.

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